As a Small/ Start up Business any kind of marketing can be overwhelming.
“Am i doing it right? Why am I not getting results?”
“Will it cost me Big Bucks?”
“But we don’t have the budget to do it!”
We reviewed online marketing strategies and found 3 of the best that small businesses needs to do this 2019:
1. Explainer Video or Video Marketing
This trend has fully enforced in the beginning of 2018 and now considered as one of the top strategy for 2019.
Creating a viral video needs perfect timing. Here are some tips to remember when using videos for marketing:
Write an impactful, relatable script
Keep the video to a maximum of 90 seconds
Start your video by addressing the pain point on the first 20 seconds
Take advantage of the next 30 seconds to introduce your product or solution and explain how it works
The last 10 seconds should include your call to action;
IMPORTANT: End with a call to action or brand recall
Because of the demand, more video editing software available are now providing users with drag and drop options and still deliver professional looking result. Find what suits you best with this guide.
2. Paid Ads
Our logic here is simple, “How do you expect people to invest in you, if you don’t want to invest in yourself or your business?” Now, don’t get us wrong, there are many ways to use paid ads to your advantage at a very minimal cost. Things to consider when you pay ads on Social Media or Search engines:
Is this content worth the boost?
Did I convey the right message?
Am I targeting the right audience?
Did I put the correct demographics?
Did I check keywords?
To make the most of your limited budget, it is recommended that you equip yourself with the correct information and talk to someone who has the knowledge in explaining and creating a tailored strategy for your niche.
3. Google My Business
Claim your Google My Business Page and stand out with this free listing tool, Your business profile will appear on searches making 70% of mobile users find you easily.
How it works is that you claim your business in google by entering your address, phone number, website URL and description of who you are and what your business is about. You can also update your operating hours and everything that your clients should know. It also allow your previous clients to provide feedback and rate your business online.
Below are the 3 OF THE BEST MARKETING STRATEGIES SMALL BUSINESSES NEED TO DO THIS 2019:
- Explainer Video
- Paid Ads
- Claim Your Business on Google
The noise of the digital world is becoming overwhelming, so make sure you keep up with the trend and dance to the tune for a better business strategy and make more income this 2019. Talk to a Digital Specialist. Call now and be online tomorrow.