A two-part Myth Busting article on having a website for your business and How to make the most out of it.
Part 1 – The Cha-Cha: Step forward, Oops, Step Back
You step forward and back into having a website for your business. In this day and age, going digital is no longer a question of “if” but “when”. We have listed common misconceptions that business owners have when “going digital” comes to mind:
“I don’t sell anything online, why do I need a website?”
A website has more use than what you can think of. Owning a website gives you credibility and trust, expands your client reach and improves your customer service. How? Well, was there ever a time that you needed a service and searched Google for options? You scan the results and read through the information that suits best. That is how your business works online. There are enquiry forms and contact information made available 24/7 to potential clients looking for you. So when you think you are not selling anything online, think again. You may not have a product to offer but you may have a service to sell.
“Isn’t having a website just like having a portfolio online?”
It’s a common misunderstanding that a website is just a portfolio of what the company is about and the services it offers. There are many ways to use your website– ever heard of digital marketing? In a nutshell, digital marketing is reaching out to your clients, potential customers and investors through the internet. Click here to better understand the Concept of Digital Marketing. How do you achieve great results in Digital Marketing? You need to have your headquarters and in this case, a website branded to your business.
Owning a website is like opening another branch of your business in the online world. Your website can provide updates and promotion, post job openings, chat with your client, exchange emails, and much more. Sure, this can be offered by Social Media platforms such as Facebook, Instagram and Twitter, but to get better reach of your online goals, you have to direct clients to your site. Think of it as a real estate property, why are you going to rent when you can own one?
“I am a small business, I cannot afford a website”
Did you know that you can own a website for as little as $100 per month? Believing that a website will bring skyrocket unnecessary expenses is actually the worst and most common misconception.
Websites are considered investments, the same way you invest in that magazine, radio and newspaper advertising. Again, these media are rented and will cost you more in the long run.
Teck-nology Design and Marketing offers a great deal to startups, home-based, and small businesses. We understand the need of these small businesses to have a portal to expand. Click Here to learn more about getting a One Step Website TODAY.
We can go over all the misconceptions but these are the top three on our list. Talk to us about getting your business online.
Do you have other myths in mind? Let us know in the comments section. Who knows, we just might bust the myth for you.