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This workshop is intended for: Hospitality, Restaurants & Cafes, Wineries, Hotels & Motels, B&B.

FACEBOOK AND TRIPADVISOR: Your two best friends or your two worst enemies.

Tourism Marketing can be daunting at the best of times. You’ve got a fantastic tourism experience. You are based in a perfect location like Margaret River, and tourists are flocking to the district.

But are they coming through your front door?

You have tried Facebook, Instagram, the obligatory Tripadvisor account, but it’s not working. How do you show and tell visitors about your great Hotel or B&B, Winery, Restaurant or Café, the location, the service and the ambience, and most of all – how do you stand out in a crowd?

Today, Social Media has become the crucial part of your advertising and marketing plan. You can set your budget, timeframe and present to your target audience, even before they leave home.

Just when you think you get the hang of social media and review sites, they change things. It seems so easy and yet it is so HARD!

What if you could link the two BIGGEST players in the Tourism game to actively work for you? Facebook and Tripadvisor showcasing your best offers right in front of your potential clients.


You need an online digital strategy that works together with your website, social media platforms and helps your ranking in search engines.

Social media builds trust:

  • 82% of consumers trust a company more if they are involved with social media
  • 80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad
  • TripAdvisor has 69 million monthly visitors and more than 570 million travel reviews and opinions from travellers around the world.

Stats are great – but how can I boost my business? How can I use that secret formula to make a difference to the number of people entering my front door, without spending lots of dollars, or wasting hours on Facebook?

Step ahead of your competitors! We will show you how to display a standout Facebook Profile page and interact with your customers. Set up a Tripadvisor account that has travellers who can't wait to rave about their experience with their friends and grow your reach. Best of all, they help you build your business by posting, liking, sharing and reviewing. Don’t dread it, embrace it as it will grow your business.